TikTok has made its presence known throughout the world, since 2017. As compared to other social media platforms, it brought a different taste altogether. It introduced the world with the concept of short videos that included funny clips and dancing. According to Statista, TikTok had a global download of 232 million in the 2023’s fourth quarter. As the fastest-growing platform on social media, today, TikTok is also known for its marketing podcasts.
Why Use TikTok to Promote Your Podcast?
The users on TikTok are looking forward to audio-centric content, even if it is a video-centric platform. These include discussions and TikTok podcasts with a variety of engagement tools and a diverse user base. Podcasters can thus influence their new wave of listeners with their exclusive TikTok marketing podcasts. As compared to other social media platforms, this is what separates TikTok from them. It caters to the interest of each user with its hyper-targeted algorithm. Thus, it is an ideal way to reach both mainstream and niche-based audiences. Furthermore, among all the platforms available on social media TikTok wins the race in terms of engagement rates. It is a platform that has one of the highest rates of engagement, hands down.
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The Virality Factor
As compared to other platforms, the case with TikTok marketing podcasts in terms of marketing is different. Particularly, if the video is good, the platform promotes the content to new users frequently. You have a chance to go viral with one of them, by putting the best content bits out constantly. Individuals watching the video may look forward to listening to the original episode of TikTok podcasts. And if people like the podcast episode, they may convert into fans on a long-term basis.
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How to Master the TikTok Hook
The hook is one of the fundamental concepts that one needs to master in TikTok. It is essential before diving into the sea of promoting TikTok marketing podcasts. A hook is a 1-3-second video that acts as an attention-grabber which lets the audience remain connected. It is something that sets the tone for the things to follow within TikTok podcasts. A hook may include a compelling visual movement, intriguing on-screen text, or an irresistible audio cue. A hook for TikTok is designed to captivate the interest and stop user mid-scroll. It helps in convincing your audience to stick around for the remaining TikTok podcast content.
A TikTok content strategy seems incomplete without crafting and understanding effective hooks. If you are unable to grab the attention of the viewer, they will go to other content. Hence, they will not realize the importance of the value that you have provided within your TikTok podcasts. This is the reason why, a TikTok hook is a concept that one should keep in mind.
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Audience interaction and engagement
While there are many advantages to doing podcasts on other platforms, there are also disadvantages. While podcasting, one of the downsides is that the audience and creators may seem to lack in their engagement of content. You do not find a ‘community’ page, comment space, or a like button. However, TikTok podcasts have all the features included within them. To ensure the user checks the podcasts out, the creators may also respond to the comments of their fans.
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Improved discoverability
If the users are looking for TikTok marketing podcasts, then the platform’s algorithm can help them. There are so many features available within TikTok to increase the discoverability of video. When it comes to discovering TikTok podcasts, it all depends on what kind of similar topics that the audiences are interested in.
Are there any podcasting features within TikTok?
According to The Verge, a select few creators have been invited to upload their TikTok podcasts. Hence, they can upload a whole episode by making use of this new feature. Thus, they can link these podcasts with their short-form clips.
But this is the feature that is not available for all the users available on TikTok. Furthermore, there is not much of a buzz on the Internet for the same. Even though this feature of the TikTok marketing podcast is a test, it is still uncertain whether it will be a permanent option or a temporary one.
Top Ways to Promote Your TikTok Podcasts
If you are planning to do a TikTok podcast, the first thing to do so is to have a strategic plan. This will help you in promoting your podcast online. You can maximize your reach on TikTok with the help of the 10 methods given below:
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Craft a Strong Brand on TikTok
Like anything else, first impressions also matter when it comes to creating a brand on TikTok. For potential listeners, the first point of contact is your TikTok profile. It is important to ensure your account reflects the identity of your TikTok marketing podcast. Select a podcast (not a personal one), by choosing a username. Writing an engaging and clear description that relates to your show is the perfect way to start. Note that you are the only one to include a clickable link within your bio on TikTok. Hence, once you have reached 1,000 followers, all you need to do is to remain consistent and strong.
If you want to master the game of TikTok podcast, consistency is the thing that leads to success. It is not necessary whether the video you create is aesthetically pleasing or not. All you have to do is aim to post a TikTok marketing podcast daily. When a user posts regularly, the algorithm becomes rewarding. Hence, the content may gain more visibility in due course of time. However, while posting, do not let your patience slip away. This is because the algorithm grows your audience based on the consistent efforts you have made.
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Sign Up with the Right Type of Account
Before choosing the appropriate kind of account on TikTok, one needs to identify their goals and needs. For public figures, content creators, and influencers, a personal account is ideal. This helps in showcasing creativity and individuality. On the other hand, a business account is designed for organizations and brands of all sizes. There are additional tools as well that include a commercial music library, an email button, and access to TikTok Ads Manager. A business account is the way to go if you look forward to taking advantage of advertising via in-depth targeting.
You can gain access to a variety of features included in both the Business and Personal accounts. These include Creator Playlist, Analytics, and Q&A. Also, you do not have to worry since you can easily transition between the two accounts. Hence, you can change your mind and choose the alternate option.
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Take Advantage of TikTok SEO
Google is not the only stakeholder in Search engine optimization (SEO). TikTok also uses phrases and keywords for its search functionality. Hence, you have a chance to make the TikTok podcast discoverable by harnessing its power.
To begin understand the terms the users may use for searching the content. This is essential for searching for content for your podcast. These may be because of generic terms associated with more specific keywords or with the theme of your show. You may include guest speakers or individual episodes. Make use of keywords in hashtags and your video descriptions to know what the audiences resonate with. While using the TikTok marketing podcast, ensure that its SEO is the process of trial and error. Therefore, this will help you to know about what works and what does not. this way you can regularly monitor the analytics.
8 Successful TikTok Podcasts and What to Learn from Them
Here is the list of 10 successful TikTok marketing podcasts that you should check out in 2024. If you are an entrepreneur or a business owner, you can share meaningful strategies via TikTok podcasts. These are essential for generating sales and leads. So, without any further delay, we give you the best TikTok marketing podcasts of 2024.
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BusinessTok – A TikTok Marketing Podcast
The first type of TikTok marketing podcast is BusinessTok. It features entrepreneurs and real business owners. They generate income and grow their business to leverage TikTok. In this TikTok podcast, you will learn tactical strategies and what goes behind the scenes. These may help you learn about leveraging your business via the fastest-growing social media platform.
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Tikne’s Looking Podcast
No One’s Looking Podcast, hosted by Maggie and Melanie is known for its ‘storytelling’. Here in this TikTok podcast, you can find stories, secrets, and confessions. As a result, it is a great TikTok material for people to enjoy. The reason for this is its relatability with topics such as cheating and other topics with truthful answers. Such types of questions are included and you can watch their videos and also join them. Hence, this is the reason why they get many comments on their videos. People are looking forward to continuing the conversation, sharing, and participating in their opinions. Their engagement rate boosts as many people joins their posts. Hence, it allows them to expand the reach of their TikTok marketing podcasts. The podcast of ShxtsNGigs is also good at making retable the content of TikTok, therefore, view them too.
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2 old 4 TikTok podcast
Melissa and Dena are two 30-year-olds who are obsessed with TikTok podcasts. Their mission is to show the world that TikTok is more than just some teenagers dancing together. Every week, they have a variety of topics to discuss. These include stories, the latest trends, and creators, available on their For You page. The content ranges from educational to absurd, just like the platform of TikTok itself.
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The Diary of a CEO
If you are looking for the most popular business podcasts, then do not miss “The Diary of a CEO”. It is hosted by Steven Bartlett, the social media guru. But the interesting part is that it is no longer posting
TikTok marketing podcast on its official account, since 2021. Now they promote podcasts on the TikTok account of Steven Bartlett. This TikTok account has 60 times more followers, as compared to its previous account. And since switching over, the views on the TikTok podcast videos are much more.
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TikTok Talks
TikTok Talks is another TikTok marketing podcast that lets you connect with the creator personally and up close. ZM Chart’s Cam Mansel hosts each episode by sitting down guest content creator. They share tricks and tips for getting viral in no time. They will also provide all the information about, how to make great content.
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The TikTok Pod
The TikTok Pod is the 7th best TikTok marketing podcast featuring the best and biggest creators. Here, every week these podcasters sit down and chat. Even though a few surprise guests also show up in the TikTok podcast.
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Tape Notes
Tape Notes is the 8th best TikTok marketing podcast which features interviews. Here you can find topics such as crafting, writing, and producing their music. Comparing it to other TikTok podcasts mentioned above, it has one of the lowest followings. However, they still manage to go viral through their posts. They tag their guest on the posts they are featured in, as one of their working processes. They add a fun element such as animations as a simple way to retain the attention of the people. Thus, it increases the view time of their content and therefore it is a part of the algorithm of TikTok podcasts.
Also read: Finding Faces The Ultimate Guide to Searching for Someone on TikTok
Conclusion
In this blog, we have comprehensively mentioned all the aspects of TikTok marketing podcasts. If you look forward to creating your own podcasts on TikTok, then these examples can help you in that regard. Choose one who you resonate with and begin the journey of TikTok podcasts at your own pace. The platform of TikTok offers a massive opportunity and wide open for marketing and growth of business.