Online marketing is all about numbers and data. The more you are aware of the latest marketing trends and statistics, the more effective your digital marketing campaigns will be. And reviews emerge as one of the vital online marketing factors for building trust and credibility.
Online review statistics 2024 suggest positive reviews can take your business to new heights; on the contrary, negative reviews ruin your reputation.
In today’s post, we will discuss some of the significant online review statistics of 2024 to help you understand how reviews impact your business growth.
1. Over 99.9% Of People Read Reviews
Don’t underestimate the importance of having reviews on your website. Having some negative reviews on your website — when you have hundreds of positive reviews as well —- is better than having no reviews at all!
According to a report by PowerReviews on customer review statistics, over 99.9% of customers read reviews when they shop online. So if there are no reviews on your website, your prospects would be reluctant to take action as the level of trust required to drive sales is not there yet.
2. People Trust Reviews As Much As Recommendations From Friends and Family
A survey by BrightLocal shows that 49% of consumers trust reviews as much as recommendations from loved ones. This survey indicates the importance of having positive reviews on your website.
In case you are struggling to get business through referrals, consider giving your customers some incentive for leaving an honest review on your Google Business Profile and website.
3. The More Reviews, the Merrier
The same survey quoted above by BrightLocal also found that the more reviews you have the better for your business. In the same survey, 60% of consumers said that the number of reviews a business has is directly proportional to its credibility.
Turns out, having more customer reviews can further accelerate your progress. Once again, it doesn’t matter how many of them are 5-star reviews but the depth of each review and the number of reviews.
4. Twitter Reviews Can Give Your Business A Social Boost
Do you underestimate Twitter? If yes, you are unaware of its potential. Research by Yotpo has revealed that reviews on Twitter and other social media platforms can give your online business a significant boost.
Twitter has a staggering conversion rate of 0.77%, so if your customers are leaving positive feedback on your product or service on Twitter, it can boost your credibility and increase conversions.
5. Job Seekers Also Give Importance To Reviews
Switching a job can be an anxious task. That’s why job seekers do research online to learn about a particular company. So if you are a brand manager in a reputed organization, pay attention to online reviews.
Research by Glassdoor suggests 86% of employees and job seekers research reviews on a business. Based on the reviews, they decide if it’s worth working for a company if they got hired for the desired position.
6. There Are Creative Ways To Get More Reviews
How you ask for a review can shape people’s decision to review your business or not. In a study, Yotpo studied over 3 million emails sent to customers after the purchase.
The emails that performed the best and encouraged more people to leave a review had exclamation marks, questions, and some form of incentives for the reviewers.
7. Customers Are Interested In A Product With 100+ Reviews
As mentioned before, the more reviews you have for your product or service the merrier. According to the recent statistics published by Power Reviews, 43% of consumers prefer products that have more than 100 reviews on them.
That’s because the more reviews a certain product has, the more customers can learn about its pros and cons. This is why you need to attain more reviews about your product or service from customers.
8. Facebook Reviews Are Losing Credibility
Though still quite useful, Facebook reviews are not as reliable as the review on your website. According to BrightLocal, about 93% of Facebook users are suspicious of fake reviews posed on Facebook pages and groups.
That’s because Meta is yet to work on its algorithm to improve the authenticity of reviews. Anyone can leave a positive or negative review on Facebook as there are no review authenticity checks on the world’s biggest social media platform.
9. Negative – Review Effect Can Be Mitigated by Responding To Them
Negative reviews can harm your reputation. But there’s a way to deal with them: by timely responding to them. Research by Review Trackers suggests 53% of customers expect companies to respond to a negative review within the next seven days.
So in case you recently got a 1-start or negative review on your website or social media, be empathetic and rectify the mistake. Timely action may lead to the removal of that review or the change from a 1-star to a 5-star review.
10. Google Is Detecting Fake Reviews and Removing Them
Recently, Google removed over 55 million reviews that violated its policies or were left by fake profiles. Hence, if we look at the Google review statistics, fake reviews are not recommended for branding.
Instead of buying reviews, invest in winning customer trust. Try to go the extra mile and beat your competitors in quality. You will get amazing reviews automatically based on your service.